Sun Life supports the use of social media and believes it is an integral part of the way clients interact with us and how we do business.
As an employee of Sun Life, posting your ideas and opinions on your personal social media account is a great way to express yourself, learn, and build relationships. However, as you are connected with Sun Life, it is important that you are familiar with the Company’s guidelines for participating in social media, the guiding principles for speaking about Sun Life, and our commitment to maintaining strong governance and risk management practices.
Think before posting
Always take a moment to consider the potential impact of your posts. The content you publish online leaves a digital footprint and may become accessible to a broader audience than you intended. Be mindful when you post content of a personal nature to any social media site that Clients, advisors, employees, business partners, regulators, and the public could potentially see. Ensure that if you will post Sun Life-related content, it should be an approved material and is accurate and understand the rules of each social media site before posting content.
Protect Client and confidential information
Unless it is explicitly indicated that it is for public sharing, do not share on social media or public websites any confidential or sensitive information related to our Clients, advisors, employees, business partners, or any Sun Life information. Sun Life information includes, but is not limited to, management reports, policies, procedures, or other confidential internal business communication, and all other proprietary materials or non-public available information. When in doubt, speak with your Manager, Human Resources, Marketing, Products, Legal or Compliance.
Seek consent or approval before posting photos, videos or personal information
Before posting photos, videos or personal information of Clients, advisors, employees, and other individuals taken at a Company event, kindly ensure to seek their written consent.
Be mindful of copyrights and trademarks
When sharing content not provided in our website, marketing materials, and social media platforms, be mindful not to post copyrighted or trademarked material without permission. This includes photos, videos, music, and other types of content. Posting an image, material, or an idea owned by someone else may violate intellectual property and other applicable laws. If you refer to materials, views or opinions you’ve seen on another site, credit the source and link to the material rather than copying and pasting.
Don’t make promises or commitments
We must be careful that contents regarding our products and services are consistent with the policy contract or prospectus and are not false, biased, misleading or deceptive. The language and tone used should be clear, appropriate, and correct.
Maintain a respectful and collaborative atmosphere
When posting and engaging with social media content, whether to personal or work-related contacts, maintain a positive and professional tone and always be respectful. When posting about Clients, advisors, employees or business partners, ensure to comply with our policies prohibiting discrimination on the basis of their race, national origin, sex, sexual orientation, gender identity, disability, age, religion, and any other legally protected category. If you are unsure on how to respond to comments about your content on our products and services, consult your Manager, Human Resources, Marketing, Products, Legal or Compliance.
Post content that aligns with your role and own interests
When selecting content, consider content that is relevant to both you and your audience. For example: If you are in a Client-facing role, consider sharing content that demonstrates how Sun Life’s innovative products and services can help Clients and/or potential Clients with problems that they may be facing.
If you are a Hiring Manager, in addition to posting about the latest open roles on your team, consider also sharing official Sun Life content that speaks of our workplace culture and our many workplace awards.
Be mindful of the requirements of our Code of Conduct and the Social Media Supplement
Violation of the Code of Conduct and this Social Media Supplement can result in disciplinary action.
Know when and who to reach out
Join us in safeguarding Sun Life. If you become aware of any material posted on social media or public website that may contain Sun Life confidential/internal information (e.g., internal training materials, product forms, launch memo, etc.), you may report by scanning the QR Code below.

Questions?
For your questions or comments on social media, don’t hesitate to reach out to your Manager, Human Resources, Marketing, Products, Legal or Compliance.